It's really a brave new digital world, make the most of it.
Along with the buzz in the professional creator economy, there's a beautiful commingling of content and community happening.
A few years ago, every company and organisation was expected to be a media company with online content being key to search and discovery.
It continues to be as important now and so many businesses are busy setting up in-house content teams or powering their own media sites for their niche, going beyond simple blogs.
But that's not it, the Internet and digital consumer behaviour continues to evolve.
Today, mere content does not cut it - especially with content generation being quick and without much effort with AI. Companies are flooding blogs with AI-generated posts and that could perhaps be a race to the bottom, barring for the few who use AI the right way to elevate their content strategy.
After all, uniqueness in voice has always mattered, and it always will.
Thus, for good results while content needs to be of superior quality, there's also a need to engage the audience more meaningfully.
The more empowered and engaged the audience feels on your platform, the more belongingness is built. Though there's a catch. Belongingness needs to be built, there's no instant magic pill for that.
There needs to be genuine heart and effort that goes in to building a community - it could be for a social cause, for a business or even for shared interests. There needs to be strategy as well, along with the access to the right tools to build a space for that community.
And as these come together, your audience begins to start liking it. The more time your audience spends on your site or platform, the more they become a part of your 'community' - and consequently the more value you can collectively derive together and channel that for your cause, impact and monetisation.
That's the journey we aim to make easier for businesses, professional creators, leaders and changemakers with our digital network builder - to publish content and build thriving communities on their owned platforms.
With horizontal uses, the MainCross network builder has been especially crafted to power engaging content hubs, community networks, association platforms, political leader and constituency townhalls among others. Here's some inspiration from how customers are using MainCross.
MainCross is also being used by entrepreneurs to build MVPs for digital platforms and apps that stand on content and community, with their custom workflows weaved in.
Content and community are at the heart of it all, the rest is what you make of it.
Schedule a demo call with our network specialist to get started.
