There has been a buzz around community building and development in the global business arena for a while. Why do brands push to build their business around communities? Today, we are going to look into what exactly a community is. Let’s dive deeper.

To “democratise beauty” was what Emily Weiss, the CEO of one of today’s global cosmetic powers aimed for. Glossier's community-led growth is a prime example of how “people” are the biggest asset to any brand. Let’s look at how building a community...

If we look into the history of community management, success has only been guaranteed when each member grows a sense of trust in the brand. To build this trust, one of the key practices community managers adopt is crowdsourcing. Let's look deeper...

Recent reports show that Chennai Super Kings is the fourth most followed team on Twitter. With a sport like Cricket which is limited to some countries, the IPL club still has managed to reach astonishing numbers globally by building its community....

On his 56th birthday, we would like to honour and celebrate the man who has made miracles in and out of the football field. By looking into some of Klopp's central moments in his football managerial career, let's discuss some of his key strengths in...

Experts say Indian football is not in the best of health. With clubs under deficit and league structures under revamp, the federation is sought to step up and settle the chaos. As we look for solutions, one that could revolutionise Indian football is...

A child's life today cannot be imagined without the association with their favourite toy. Lego has built a massive community from kids to the elderly, aiding to its brand growth. Let's look into some tactics the brand employed for its evolution over...

During the discourse on the problems faced by community managers, we saw the dire need for a unified platform that provides managers ample space to acclimate to the ever-changing dynamics of sports brand value. Let's now know why MainCross is the...

Now that we have established that building a community is an absolute necessity for any brand today, let’s look at some of the challenges that community managers face during its development. With the introduction of MainCross, acclimatising to these...

While we previously discussed the advantages of fan-engagement platforms, clubs find it difficult to build them from scratch. With various constraints such as time and budget involved, MainCross could be the perfect solution to expedite the process.

In today's world of digital entity evaluation, creating sports-engagement platforms can play a decisive role in the development of any club from communication to sales across games. MainCross intends to aid clubs and their fans to develop a...