The one objective that clubs all across the globe have in common regardless of the game is to reach their pinnacle market value. Our previous article introduced the possibility of developing sports-engagement platforms with the help of MainCross which could be the one-stop network for fans and the club to communicate and operate smoothly.
From being an information hub and a market space for the merchandise of the club to being a community hub for fan engagement, the platform could provide limitless opportunities. Some exclusive community hub features could include updates and special access for ask-me-anything sessions with club stars, direct conversations with officials, and many more.
However, if turning the audience into a community is the one task that takes a club to its pinnacle value, developing that one task is the most difficult hurdle that the club could ever face. With the help of MainCross, clubs could finally face that hurdle with ease.
One of the primary challenges that the club could face is the budget involved in the development of the platform. Due to the lack of technical expertise, clubs seek to hire agencies or purchase software as a whole with fixed templates and features which in turn could sabotage their freedom to operate as a community.
Even if the clubs manage to find a team of technical experts for platform development, it could take too much time and effort before being able to launch one. This is where a platform like MainCross offers clubs the freedom to pick their own set of features with minimal effort and maximum efficiency.
Instead of setting up different websites for each function, MainCross could provide all the demands of today's changing digital environment. Leading Indian football clubs such as Mohun Bagan SuperGiants FC currently let jersey-designing agencies sell their merchandise across their networks creating a sense of dependency on them for sales. It is a known fact that many fans lose interest in buying these products directly from these networks due to their unsatisfactory delivery services and pricing.
A uniform club platform for sales with a community-based section set up for fans to express their opinions would give the club direction and most importantly, sustainability. Therefore, it is high time for clubs to seek independence from such constraints by finding a connection back with their communities. We at MainCross believe that this can be the answer to the ultimate search for that pinnacle value.
