Alarm bells have been ringing for sometime.

Many marketers, creators and business owners have been talking about:

• the current lack of authenticity in AI-generated content
• the rise in digital advertising costs
• how we all crave relatable content and community

All aimed towards healthier professional and personal growth. Many also advised being mindful of the distractions on third-party social media platforms.

Remember Newton's Third Law?

For every action there is an equal and opposite reaction. Turns out it applies in a lot of places. The reaction is not entirely equal yet here, but it is taking shape.

And as a consequence, niche communities have been springing up. There's value being co-created and channeled for higher sales and closer connections. It's that Internet's dark forest?

But not everyone can spend high amounts of time, effort and money required to get platform and community building right.

That's where MainCross comes in.

What if you could launch and run your own digital network as easily as you post online? Well, okay maybe with just a few more clicks.

What network would you launch?

Like your own content hub on different kinds of pizza, a branded community platform for your business, a digital townhall for your neighbourhood or an online football fan club..

That's where your content will reside, aiding discovery. That's where you'll build your community, boosting retention - together building long-lasting connections and brand belongingness.

And altogether, that's where growth will come from.