How you know it's time to launch your own vertical network

Brands are waking up to how they remain chained by algorithms, how third-party social media ain't social anymore, and how despite many followers, there's falling engagement.

Followers on third-party social media are always rented. We confuse it with community, but the conversation is rarely a multi-way. There's distraction, there's the slip into fomo, and very rarely are there the right rewards for excelling content. A lot more things are wrong.

So it's really time. Launch your own branded network - your niche, your rules, your community, your engagement.

And when there's no FOMO and fear of constant competition on the platform, there's also deeper interaction that transforms into higher impact and better monetisation.

PS: Building your own branded social commerce platform doesn't break the bank anymore. Our cloud software makes it super easy, quick and cost effective. We can help.

https://www.bbc.com/worklife/article/20230712-consumer-brands-leave-social-media-meta-threads