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Community talkUpdate05 Mar, 2024

Do social media algorithms make all businesses look the same?

"Big tech companies change their algorithms all the time. How do companies deal with that?

A big message from social media companies was that if you build a fan base on a platform, you will have access to them. That turned out to be kind of a lie."

That's from this very neat article by Jennifer Conrad at INC about Kyle Chayka's new book Filterworld.

Read the article for Kyle Chayka's suggestions for businesses on social media, and to learn about what she calls "AirSpace" and "Filterworld".

www.inc.com

Instagram and TikTok Are Making All Businesses Look the Same. Here’s Why Companies Need to Escape the Tyranny of Algorithms

The new book ‘Filterworld’ uncovers how companies adapt to the whims of big tech--and why that’s bad for business.

Mananpro

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