Managing a club today successfully is not just about bringing in popular transfers or throwing big money into sporting events. Although these traditions have a major influence on the sporting success of a club, the overall valuation of the entity is all about its "brand" presence in both offline and online spaces. Take the Yankees for an example, it is their huge audience that made their name so popular all over the world.
To make their visibility strong, clubs today such as Bengaluru FC, therefore, have signed contracts with agencies whose focus lie to find innovative ways of digital media marketing and advertising. The primary objective of all these additions is to increase audience interactions and involvement with the club.
This brings us to the subject of the "audience" and their transition from just being a spectator of a sporting event to a “community” and contributing customers to the club. Clubs today intend to take away the otherness of the fans by ensuring that they are a part of the daily engagements of the club.
By focusing on a community-led growth strategy, clubs seek sustainable development that triumphs over any other mode of investment. By creating events and campaigns to merchandise sales, the club uses the fan community as a moat to actively find ways to monetize well within this created community.
However, using third-party applications such as Instagram creates a type of dependency on them which pushes the audience as if they are rented. This is where a platform like MainCross comes in aid to create a one-stop fan network where the community can interact and all the operations in regards to the club such as sales, campaigns, and events can take place.
With the help of MainCross, the club can customize the layout in a way to accommodate all the features it requires for the smooth operation of the community. This design will also enable the fans within the community to express their opinions or even suggestions to the club for better functioning which leads the club to get a better understanding of the fan expectations.
Creative freedom is another promised factor that is provided through these platforms. From the aesthetic elements to the functioning of small yet important tools, the club or now the community has complete access to them without depending on any third-party tools or buying any software.
Taking all these advantages into account, it is important to adopt what Martin Luther King Jr. once said about building a community where everyone can serve. Creating fan-engagement platforms is, thus, the step forward that reminds the stakeholders of the importance that communities play in any field
